Loathe have just released the official video for, “It’s Yours”, off their nearing release, The Cold Sun. It’s a dark and haunting video that depicts the lyric flawlessly, especially when it comes to lines like “Do all you can and nothing more, I am the chosen, this is your way.” If anything, it’s a somber look into the stark reality of their highly anticipated concept record.

Loathe’s Erik Bickerstaffe had the following to say about their latest track,

We wanted a song to bridge the gap between what we thought would be expected and what we intended to do with the record. With ‘It’s Yours’, we went about the creative process a bit differently to how we usually do and it fell into place as the track that connects the dots.

He also commented on their recent video release for “Loathe”, stating,

Visually, we brought ourselves into the spotlight for the video, providing a face for the name. Zak (Zak Pinchin) worked very closely with us when it came to perfecting every detail within the aesthetic and we’re extremely pleased with what we achieved.

The Cold Sun, will be releasing on April 14th via SharpTone records. Soon you’ll be taken through their grim story about two protagonists living in a dystopian future that is full of the catastrophe that comes with a post-apocalyptic world. In the mean time, check out their video for “It’s Yours”, below, and pick up your copy of The Cold Sun here.

Loathe – “It’s Yours” Lyrics

Claim what’s yours
Follow in his footsteps
Loathe as one
Carved into their foreheads
Worship this primal sin
Exhausted, I’m craving more
Incessant, it’s pulled me in
Screaming “It’s yours, it’s yours”
It’s yours
Do you remember me?
Will you ever see?
What you’ll do to them
What you’ve done to me
Follow in order
Do all you can for them
Follow the order
Do all you can
I am unstoppable
I am untouchable
Addicted to this primal sin
Impatient it’s sinking in
That feeling I’ve felt before
I want more, I want more
Do you remember me?
Will you ever see?
What you’ll do to them
What you’ve done to me
Follow in order
Do all you can for them
Follow the order
Do all you can and nothing more
I am the chosen, this is your way
You are misguided, rue your last day
Loathe as one
Loathe as one

What do you think of their latest track and video release for “It’s Yours”? Share your thoughts in the comments.